Secret Wars was invited by Nissan Cube to battle on HUGE walls down at the Truman Brewery for the exciting launch of the Cube car!
Hicks and Discoteck went head to head and the video below was their thoughts before the show.
Official statement
To celebrate the forthcoming launch of Japanese design icon, Cube, Nissan is unveiling a unique creative destination in East London: Cube Store in collaboration with Colette, Paris.
Cube Store will include the UK’s first ever pop-up shop from celebrated Parisian design emporium, Colette, Just in time for Christmas shopping , Colette has handpicked an eclectic range of Japanese inspired lifestyle products from renowned international designers to feature in Cube Store. The centrepiece of the retail exhibition will be the iconic Nissan Cube vehicle which will be showcased at the venue for a limited time only.
The conceptual space of Cube Store will also act as a creative forum playing host to a series of avant-garde music, fashion, design & art inspired evening experiences for the most inquisitive, inspirational and creative minds in the capital.
For me this is very special as we first saw the car 7 odd years ago in Tokyo, Japan... It blew my mind when such an odd, funny but innovative car past by... We saw lots of pimped out versions as well and I really knew from that point that these alien vehicles were going to be BIG (Not only in Japan but Europe) one day!
So fast forward into time and here we are... We are very proud to be associated with such a car and hope to be driving one in the very near future ;)
" There are some things the Japanese are just better at than us, but there are other things we just don't get. Tentacle porn, for one. The Nissan Cube was one design that never really took off outside the land of the rising sun, but at the Geneva International Motor Show we've seen a rounder, softer, less cube-like Cube for the European market. This third generation of Cube will launch in Europe in 2010. It'll be powered by 1.5-litre diesel or 1.6-litre petrol engines over here. Car Craver Rory 'Ruler of the Road' Reid met the eco-friendly Denki Cube at the British Motor Show last summer, and an electric version of the new Cube is reportedly in the pipeline.
Showing a level of whimsy not usually found in PR nonsense, the Cube's press release suggests that the car mixes "the charm of Godzilla and the wit of Mothra". We don't remember Godzilla being that charming when he was stomping Tokyo, or Mothra zinging around too many bon mots, but we get the idea: it's wacky, it's quirky, it's -- yes -- zany.
The idea of the cube shape is that the wheels are placed as far into the corners as possible. This creates more space inside, and gives the car a long 2.5m wheelbase. The rear window has an odd asymmetrical shape, wrapping around the back corner of the car to give the left-hand driver an unobstructed view. Judging by some of the mock-ups, a right-hand drive version will also be available." Source - CRAVE NET
If you wanna go see the car with your own eyes, then past by the Boiler room @ Truman Brewery, as the pop up store is open for 5 weeks or so!
They are also selling Collette Paris goodies in there aswell - bring some serious cash for this tho.
Enjoy
